The complete Hertz product range featured in a single, hi-impact catalogue. A project developed with artful images and detailed technical information, provides an educational read, where emotion is turned into desire. Advanced techniques were used in the printing of the catalogue. From the visually stunning high gloss finish and valuable U.V. coating, to the tactile feel of the pages, the reader is immersed into the presentation. An efficacious, original sales tool consistent with the Hertz brand identity.